Highlights of our location
Direct access to the beach
10 minutes walk
In the heart of Tel Aviv’s shopping and Business centers
Less then 30 km from TLV International Airport
The Rothschild Boulevard
Rothschild Boulevard was one of the first main roads and the first boulevard in the young city of Tel Aviv, founded in 1909.
Since those early years, the boulevard is a place to walk, encounter, reflect, to see and be seen. A century later, Rothschild is the heart of the dynamic metropolis, the best address in town. During the day it is bustling with professionals working at leading businesses in finance, insurance, advertising and law, situated along the boulevard. One can also meet local residents having their coffee, back from Yoga class or passing on their bikes. At night it turns into a lively scene, full of party-goers enjoying the nightlife a few blocks away. Join people strolling down the tree-lined boulevard, have a good espresso, a fresh salad or a drink in one of the many outdoor cafés or kiosques, visit a contemporary art gallery exhibition, check out the young fashion and design shops in Gan Hahashmal neighborhood, take pleasure in the modernist architecture, get lost down the quaint alleys of Neveh Tzedek or the Yemenite quarter, just enjoy life in Israel’s liveliest city.
The White City
The White City (Hebrew: Ha-Ir HaLevana) refers to a collection of over 4,000 Bauhaus or International style buildings built in the center of Tel Aviv from the 1930s by German Jewish architects . Tel Aviv has the largest number of buildings in this style of any city in the world. In 2003, the United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed Tel Aviv’s White City a World Cultural Heritage site, as “an outstanding example of new town planning and architecture in the early 20th century.
“the rothschild 71″ is positioned in Tel Aviv’s “White City” in a carefully restored Bauhaus-style landmark dating back to 1934.